Word of the Week: Metonymy

BookCoverAdsFadsandConsumerCultureAs in: “Metaphor, it turns out, is one of the basic ways human beings make sense of things, so metaphor and metonymy-which are often mixed together-turn out to be very powerful tools that advertisers use to provide information to us and to generate desired emotional responses in us ” (Berger, 2015, p.66).

Berger, A. A. (2015). Ads, fads, and consumer culture: Advertising’s impact on American character and society  (5th ed.). Lanham, MD: Rowman &  Littlefield.



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