As in: “Metaphor, it turns out, is one of the basic ways human beings make sense of things, so metaphor and metonymy-which are often mixed together-turn out to be very powerful tools that advertisers use to provide information to us and to generate desired emotional responses in us ” (Berger, 2015, p.66).
Berger, A. A. (2015). Ads, fads, and consumer culture: Advertising’s impact on American character and society (5th ed.). Lanham, MD: Rowman & Littlefield.
- For definitions of metonymy, consult the Oxford English Dictionary.